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Digital Marketing Specialist

Since 1994, LRN has helped 15 million people in 700 companies worldwide navigate complex legal and regulatory environments and foster ethical cultures. LRN's combination of practical tools, education, and strategic advisement helps companies translate their values into concrete practices and leadership behaviors that create sustainable, competitive advantage. In partnership with LRN, companies need not choose between living principles and maximizing profits, or between enhancing reputation and growing revenue: both are a product of principled performance.

Our Culture

LRN’s culture is a fundamental part of every solution, service and product we build. As a Mission with a Business, we are guided by who we are and who we want to be as much as what we want to achieve.

We aim to attract and hire people who share our core values, and value our mission.   

 

Ask yourself:

Are you passionate about inspiring principled, ethical performance?
Are you committed to constant learning and evolution?
Do you find fulfillment in the impact your work is having beyond day-to-day tasks?
Do you seek to understand not just what does and doesn’t work, but why—and how to work better?
Do you value integrity, humility, passion, and truth in the workplace? Are you dedicated to fostering an environment of respect, collaboration, transparency, and success?

If so, we’re very much looking forward to meeting you.

LRN is seeking a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You will:

  • Plan and execute all web, SEO/SEM, marketing database campaigns
  • Measure and report performance of all digital marketing
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Perform analysis and reporting to inform effectiveness of messaging, events and campaigns on the product pipeline, customer engagement and retention
  • Create and execute targeted sales support efforts
  • Assist sales team with data entry of lead lists, estimates, proposals, and RFP responses

 

You will possess the following:

  • 3-5 years in digital marketing and branding
  • Experience with a CRM email integration system (i.e. Hubspot, Marketo, Eloqua)
  • Salesforce experience a plus
  • Business to business experience required
  • BA/BS Degree required
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